Three new readings in every run: whether ChatGPT, Gemini, Perplexity and Claude name the brand, which pages AI assistants send visitors to, and which links from other sites land on dead pages. Plus four more, and the plan each one belongs to.
Since early November 2026, a Silent Puma run answers three questions that used to sit outside the audit. Do AI assistants mention your brand when someone asks about what you sell? Which pages do they send people to? And which links from other sites still point to pages that no longer exist? The answers land in the same dashboard and the same PDF as every other section, each labeled with the plan it belongs to.
The AI Monitor is a weekly add-on. You list the questions your customers would ask, phrased the way they would type them into a chat, and every week each one goes to ChatGPT, Gemini, Perplexity and Claude, with web search on, and to Google, which may or may not show an AI Overview. Packages hold 15, 50 or 150 questions. The first answer to a new question arrives within six hours.
The screen keeps apart two things that usually get lumped together. Being a source means showing up among the links an answer used; being recommended means having your name written in the text the user reads. A store can sit among the sources of half the answers without ever being named, and the name is what the buyer carries into the next search.
Competitors are counted the same way. The “Who the AIs recommend by name” card shows, per assistant, how many of the week’s answers spell out each brand. With no competitor added, the list starts from the sites most often cited as sources, and you adjust it.
Google Analytics 4 already files some visits under the AI Assistant channel: sessions that came from ChatGPT, Gemini, Perplexity and other assistants. The run reads that channel, totals it per assistant and lists the landing pages.
What GA4 cannot tell you alone is which of those pages are dead. The run checks each landing page against the pages Google knows and the crawl did not reach, and against pages that return 200 while showing a “not found” message. After a platform migration, an assistant may keep recommending the old address, and whoever clicks lands on an error page. On screen this becomes a warning above the table, with how many AI visits ended that way.
This section is part of Pro and Business, with Analytics connected to the project.
Every link from another site to a removed page is authority that goes nowhere. The run reads the domain’s backlinks through DataForSEO, groups them by target page and checks each target on the site itself, including pages that answer 200 with a “not found” template, which a plain broken-link count lets through.
When the site follows a pattern, such as product URLs that lost a suffix in a migration, the run tests the new URL and shows the redirect target only if it responded. Without a tested target, the column asks you to pick the equivalent page. Available on Guru, Pro and Business.
All four need Search Console connected and are part of Pro and Business. Separately, every project now has a country and a language, on every plan: volume, Search Console, the SERP and the monitor follow that market.
Open the latest run of your site and check AI visits first. If a dead page shows up in that list, the redirect is a morning’s work and stops wasting a visitor who arrived ready to buy. Then add to the monitor the five questions you hear most from your customers and wait a week: the second reading, next to the first, already shows whether the brand is making it into the answers or staying out.
None of these readings touches the site: they point to the problem and show the math, and what to fix first stays with whoever knows the business. If you handle SEO for other companies, the path is the same, one project at a time.
3,000 pages a month on the Basic plan, no card.